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On ebooks: A Publisher's View of the Digital Transformation
Publisher and CEO, Sourcebooks
Dominique Raccah writes:
“I've been a book publisher for 23 years and today I believe we are at the transformation of the book. You may call it the tipping point or the point of no return but whatever you call it, this is that moment in the history of the book.
“The digital transformation is bringing with it an onslaught of content. In fact, more content was published last year than ever before. Bowker (the ISBN agency) reported that 2009 self-publishing or what they call the non-traditional book publishers drove total book production over 1,000,000 units for the first time-that's over a million books produced last year. Think about that as a reader, an author or a publisher.”
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10 Marketing Tips for Nonprofits0
Posted In Blog,How To's,Social Media by James Adams
“Whether you run a for-profit business or a charity organization, you still need to use marketing techniques to get your message heard. Many of the same rules apply. Write great ad copy, have a stunning website and use social networking to bring the message to the masses. Here are ten great marketing techniques for your non-profit organization.”
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